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‘Pinterest’ – Visual Branding through Social Media

3 Apr

Pinterest has become one of the leading social networking platforms like Facebook, Twitter, LinkedIn & others not just for personal but also for business use. Its contribution to social commerce is rising day by day and gradually surpassing other social networking platforms. It has gained popularity among professional users for the following reasons:

  • It helps a business to expand their reach by reaching out to a worldwide target audience.
  • It has now got a very strong presence especially among creative & young users.
  • It has also become a platform to build on the relationships between individuals & professionals. This happens with each comment, like, or re-pin.
  • E-commerce sales can be increased to a large extent using Pinboards in Pinterest.
  • A study reveals that a user arriving through Pinterest to your site is seen more by 72% compared to Facebook.
  • With Pinterest, user links can be obtained to your blog, website, or content. This takes place whenever a user pins the content of your website. This way there will be a link to your website included with every pin.
  • Even while accessing your pins, people get diverted to your profile, blog, or website.
  • Pinterest is visually appealing; products are showcased in the best graphical style.
  • Through this platform businesses can discover or even share videos or images related to their products or services by pinning them.

Getting Started

  • Creating an account in case of Pinterest is the same as other social networking platforms wherein the site requires the user to either get invited by a friend or request for an invitee. Gradually it made registration open due to its increasing popularity. Now a user can register with the site using a Facebook or Twitter account.
  • The next step is to install the Pinterest tools which include pin button, Pinterest images, follow me button and many more.
  • Now it’s time to set up the boards on which you want to pin the images that will actually reflect the values, products & the brand of your company.
  • Bring all the pinners together to pin & share images with one another. Here ‘like as well as’ comment buttons can be used. Conversations should be started & boards should be monitored on a regular basis.
  • Tagging & optimizing the boards should be done in an organized manner so that links to keywords or websites are set properly. Keywords should be the same as those present on the website for appropriate search engine optimization.
  • Pinterest should be used in the best possible way as a marketing tool by running fan engagement activities & contests. Even coupons or decision making power should be given into the hand of the users to keep them engaged.

Pinterest From Marketer’s Perspective

Pinterest

Pinterest is a huge source of referral traffic towards blogs or websites when compared to other social media platforms. It is just behind Facebook in terms of social media fans. The secret behind such a roaring success of Pinterest lies in a simplified model of images & videos which enables to insert back links getting users to divert elsewhere where required. There are three action buttons involved in this — Comment, Like, & Repin. Whenever any of these three activities is performed, the followers of that particular person are notified resulting in more comments, likes, & repins which ultimately leads to a chain effect.

How does Pinterest Function?

Working with Pinterest is similar to cutting photographs from magazines or getting videos from somewhere & pasting them in your collection. With each image or video it should be made sure that a user gets engaged enough so that it adds one more entry in the email list. It should also be made sure that each video or image points to a blog or a website where the traffic needs to be diverted. Inside a Pinterest profile, a link should be made available linking to the same location where visitors can actually exchange the email address.

Tips While Using Pinterest

Images with a maximum width of 554 pixels can be used. Long images or Infographics should be avoided for preventing cumbersome scrolling up & down for repinning it. There is even a facility for Photo Badges which lets the user to put text on the top of the image being taken in order to describe the hidden content. Through Google Analytics, it can be found which pins send traffic to your site & in what number.

Connecting Pinterest to a Website or a Blog

Your website or blog image should be accompanied by a Pin button to enable people to share your content on Pinterest. Once the content becomes popular, users will be able to repin it & the links as well as the images related to your website will be widespread across the site. Also, social networking icons should be present with the Pinterest icon whenever the content gets published.

Many companies offer Social Media Marketing Services to promote your goods/services on different social media sites. Have you taken their help to market your brand on Pinterest? Please share your views via comments.

Image Courtesy: www.searchenginepeople.com/blog/how-pinterest-actually-pins-users-interest-on-pinboards-part-1.html

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Escalate the Natural ‘Likes’ on Your “Facebook Web Page”

30 Mar

Simply designing a Facebook page and thinking that the world will look at it makes no sense, really. Today, you need to have dedicated people to connect to your Facebook page. The more you draw traffic to your page, the better your chances with regard to brand persona, marketing, etc. But this needs patience, commitment, & time.

Publish Position Updates regarding your Page

Inform the world that you have a new piece and you would like them to visit it and like it. Don’t think twice about this. Most individuals react favorably to such announcements & requests. Publishing an update is the first way to advertise yourself on your social media page.

Attract More Visitors by Getting People to Publish and Tag Images

An excellent way to drive visitors to your Facebook page is to take pictures of individuals or groups and then have them uploaded to your Facebook web page. Next, consult others in the image to tag. Your affiliates can also add images on your page. In this way your page will be included in their categories as well and will therefore attract more visitors.

Indulge Groups Surrounding You

Groups are highly effective in terms of bringing out concepts, perspectives and outlooks, much more than the page itself. This is because Facebook generates modifications while groups generate notices to a customer’s Facebook mailbox with an email.

Get Individuals to Link Your Page by SMS

Let individuals follow this:

Drive a message to 32665 (FBOOK) with the terms “like yourusername” or “fan yourusername”.

Offer an Enticement for Individuals to Join

You can put information on your page that is entirely for the supporters of your Facebook Fan page. This will encourage more individuals to basically select the “Like” key in order to get access to unique content. You can do this by creating a dynamic & powerful Facebook page linked with a static URL accompanied by a “reveal tab” that contains information noticeable only to page fans or group members.

Establish a Badge for the Facebook Page

By using a Facebook Logo, you can quickly web link yourself to your Facebook information. They are better than icons as they are quicker in loading.

Use Tagging in Status

Tag labeling is a relatively new attribute provided by Facebook. You can tag any piece or individual by basically writing the @ indication before the piece or individual’s headline you desire to tag. Notify your buddies about them and tell them to use it by labeling your web page.

Use the Recommend Characteristic

You can recommend your piece to your buddies by using the “suggest to friends” option in your Facebook page. Use this option with care as you do not want to frustrate individuals by too many requirements.

Install a “Like Box” on your Facebook Location

You can get your fans to “Like” your page without even putting any effort by letting designers personalize your Like A Box by adding a number of accessories to brand its feel & look. This will make it eye-catching and easy for your buddies and fans to like your page.

Establish a Like Button on Your Associate Site

You can also ask your visitors and buddies to get a Like Box of your web page on their web site. In this way you can efficiently generate more visitors on your Facebook page, changing them into members.

Connect your page with Twitter

Add to your Facebook list your number of Tweet supporters by connecting your Facebook account with that of Twitter. By doing this you spread an actual duplicate of your Facebook page content to your Tweets web page by back-linking your FB web page.

Permit Writing Feedback on your Page

If individuals will comment on your piece, whether they are on your fans list or not, you can anticipate an increase in your traffic because of their feedback being transmitted to other sites.

Hold a Contest Specially for Page Fans

Run a task on Facebook that is worthy of your page lovers. This will encourage more individuals to become your fans. A wildfire application can be used to do this, but first read the rules of operating a competition on Facebook.

Link Fan’s Profile with your Facebook Page

Another step you can take for your Facebook page is to include a link directing towards your fan’s profile on the page itself. This can be done by covering hyperlinks in the details section. The more individuals affix to Facebook, the more popular your page will become.

Blog Commenting should be done

The more your opinion goes on different web blogs, the more the probability of reaching out to individuals. You can also integrate your web page within commenting section.

Get a Back Link or a Hyperlink from LinkedIn

LinkedIn gives you an excellent opportunity to place three web page relationships right on your LinkedIn information. Use this to direct to your Facebook page. Create an attractive anchor text for the web link such as Click to join or others.

Videos should be Uploaded to Facebook

If you include any movie on a web page, it will have a web link at the optimum left connecting to the Facebook page. This makes it a highly effective and an excellent indication of Facebook page progression.

Buying of Facebook Likes

You can also purchase Facebook likes through a number of services which deal with them. The most difficult part of increasing the fan base of your page is to get the first initial aficionados. Such a service gives you the initial push that you need. Afterwards, the fans will build naturally and rapidly.

Advertising Campaigns should be Employed for Specific Audience Targeting

Advertising through Facebook will let you tap target visitors in terms of age, passion and place of individuals on Facebook.

An Attractive Image for Profile should be Used

Use the best and most eye-catching image highly relevant to your page to improve the visibility of your Facebook page. Remember, “A good image is worth a million words”.

Placard should be Used

By using a placard, customers could be approached for getting themselves connected to your Facebook page.

Marketing Newsletter

If you are into online promotion, then transmit your fan web page to your members suggesting them to link. You can also include a connection to your fan page later on online information, but make sure that it does not annoy them.

Electronic Mail Signature

Take every mail as the initiation point to promote your Facebook web page. You can use online gadgets for authorization such as Wisestamp to get in touch with your page in innovative ways.

Forum Signature

If you are a diligent forum fan, include the connection of your Facebook page in your forum signature and use it in everything that you publish on the community. In this way your page will be marketed every time audience comes across your email in the community and you can probably anticipate a couple of hits. It is beneficial to add authentic quality content in your community emails with data and Q&A so that people do not question your reliability and their chances of becoming a member of your web page.

Visit us to learn more about marketing via the social media. Have you used the above mentioned tips on your fan page of Facebook. Feel free to give your views about the same.