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Mobile Keyword Research Tools & Techniques

2 Apr

When conducting research for mobile keywords it is important to know the words or phrases used by mobile users which desktop users do not use. A few categories like restaurants have the maximum number of searches by users through a mobile device. If the wrong keywords are targeted for this particular category then the mobile users might end up not finding you on the topmost engine pages. Mobile keyword research might seem to be very easy but in reality it is a big challenge as the tools used are different from those used for desktop keyword research. There are various auto-suggest tools as well as emulators available in the market but the main thing is targeting mobile centric users. Even search engines like Google & Bing offer such tools for making internet marketers’ life easy.

Mobile Experts From Spinx Inc. uses different tools for doing research on the keywords. It is important to follow some basics before actually using any tool. These basics or parameters help in defining requirement from the keywords, type of keywords & analysis of keywords. Another thing that should be noted is that these parameters are not just meant for mobile research but even for desktop research. Let’s study each one of them in detail:

Metrics & Goal should be defined

Find out the intention of searching the right keywords with regard to where exactly you want them to be used. Also, decide on the metrics once you choose whether:

  • To conduct research for a responsive website where mobile keywords will be of no use as common keywords will be applicable.
  • To conduct research for an independent mobile site where different unique keywords are needed as compared to a desktop website.
  • To conduct research purely for a standalone mobile site where the focus is to include both the desktop as well as mobile based keywords.

Finding out the Relevant Keywords

  • Once the purpose & characteristics are defined, it’s time for the actual analysis of the keywords. However, what should be kept in mind while using tools is that you need to be aware how users search yours as well as your competitors’ websites. Following tools can be used to accomplish this task:

Google Web Master Tool

  • By typing “Mobile” in the search query report of this tool, a user can see the related keywords to his/her website and also the number of clicks, impressions & rankings of your website.

Google Analytic

  • By going to Audience>>>Mobile>>>Overview in this tool, a user can get related keywords to his/her website which are frequently used with tablet & mobile users.

Google Keyword Tool

  • By selecting Advance Options & Filters>>all mobile devices in this particular tool, a user can get related keywords to his/her website which are frequently used with tablet & mobile users. Even independent options for selecting any one of them is available.

Bing Ads Intelligence

  • It cannot generate the keywords like the tools mentioned above. However, it can do take from the users a list of mobile based keywords that have been so far compiled & execute a customized report for traffic which can be personalized by selecting tablets, non-smartphones & smartphones.

Bing Search Suggest

  • Here, simply typing the research based character or a keyword will give users a list of mobile based keywords in the interface.

Qualifying the Keywords

After loads of keywords are generated, it is important to decide which the useful ones are. Merely based on traffic volume, specific keywords shouldn’t be selected. Keyword short listing is based on a lot of other factors as mentioned below:

  • Platform wise queries should be analyzed when scanning individual keywords.
  • Cloud keyword generator should be used in order to take a glance at the keywords which are used more by mobile than desktop users.
  • When analyzing each keyword, the mobile user’s % should be taken into account from overall mobile & desktop users.

I hope you liked this article. Your comments on it will be appreciated.