What Becomes More Popular in Web Designing in 2013?

22 Dec

In the age of Information Technology, web designers should try to discover new ways to enhance the overall look of your web design. Previously, the trend was about to concentrate more on media abilities but now as per the new trends it’s all about functionality and classic looks. It’s not simple to predict about the industry which is changing regularly. In this post, I am discussing about some of my predictions as far as web design trends in 2013 are involved.

Web Design Trends 2013

Content Marketing

With the wide usage of search, social media, email and advertisement programs, the value of content marketing has been increased. All these marketing mediums are becoming dependable on content as promotion.

Content marketing is one of old but effective marketing strategy to promote your business and services to the world. You can promote your work through articles, classified, publications, etc. The main thing about content marketing is to concentrate on quality over quantity.

Content marketing is the best long term SEO techniques to generate leads. Somewhat being directly connected with your visitors, it allows them to download a newsletter, white paper, etc. If the visitors are really interested in you they valued your content.

Search and Social Media Integration

Social media is the most obvious for the business promoters. Promoters can exhibit their social impact through paid search advertise and organic search results by connecting on Facebook or G+ accounts.

You can see that Google AdWords pain search advertise have G+ one count. This impacts click through rates. Google organic search listing includes owner details and you can see +1’s from individuals in your G+ circles.


To improve your business ROI in 2013, Reselling is an obvious technique. Reselling/Remarketing is a technique to demonstrate ads to users who check out your website in an attempt to get them back again. You need to decide that which type of advertisements provide to these users that they don’t leave your website without converting. Reselling is a grand way to improve your return of investment.

Responsive Web Design

You could become extreme by developing several websites for different type of devices from desktop computers to the mobile and tables, and other smart devices.

Responsive web design is a type of website which can adjust according to the display size of the device. Responsive website can easily work on any new devices you don’t need to create a new version of your website to make them work on any new devices.

Use of HTML5 and CSS3

By raising the number of mobile users and browser interface will make 2013 the greatest year to extensively use HTML5 and CSS3 as their web design components. HTML5 and CSS3 have many new features and abilities which are not present in the older versions.

HTML5 and CSS3 allows web designers to design and code fast without worrying about Java Script, images, flash and their effects. Designers get many benefits by developing a website with HTML5 or CSS3. The website page loads faster, convenience to use on mobile devices and less time is needed to code.

Videos on website

Creation and hosting services for web videos will decrease in 2013. Similarly, videos will become a moneymaking remedy for many organizations in the forthcoming year.

Many companies use videos on their website to sell their products and services. Videos can be used in many ways, for displaying products and its advantages, services they offered, client reviews, and much more.

By embedding videos on a website, you can generate leads for your website and also monitor website conversion rates for different videos. It’s important to make a video which is attractive and well planned which is tracked and used to make business for the company.

Advertise on Small Screen Devices

2013 will be the year for mobile marketing. Advertising on mobile and other smart devices will become more popular in 2013 as there is a huge no of mobile users. But, how can one advertise for smaller screen devices? It’s really not a tough task. As you advertise for desktop user, you can focus on small screen users while they surf the web or from within some applications.

Smartphone users are action oriented. A significance that if they are looking for a bit, the higher the chances you have to reach for them at the right time could mean significant benefits for your company. Mobile marketing is going to be an inexpensive to advertise your brand in 2013.

Conversion Rate Optimization (CRO)

It’s not easy to learn about conversion rate optimization. To run A/B testing on your website is quite difficult technique which needs proper guidance and expertise. A website page is optimized through conversion optimization method to improve the amount of conversions. This indicates to check from where the traffic is coming to our website, the messaging, imagery and call to action all play a vital role in whether or not a user will turn into a customer. The CRO is the best yet powerful method to improve your interest.


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