Web Design Trends could be Transient or Lasting

18 Oct

Remember Web 2.0 and Geocities? Thinking of flat design? The first two were design trends of years gone by; flat design is trending right now. Since the existence of the web, trends in web design have come and gone, like all other trends in many fields of man’s endeavor, especially clothes fashion. The life span of web design trends depends largely on their popularity and functionality; some stay for a short while, others last for many years. The word ‘trend’ means movement/development/inclination so it shows the way things are moving in the web design world and what shape they may take in the future. In this article we will look at the pros and cons of new trends as well as some examples of what is trending right now.

Keep Up with Design Trends… Because of their advantages, designers must keep abreast of all the latest trends. Through these trends they will know in what direction web designing is heading and what its future will be. This helps businesses to keep up with the latest design movements and if need be they can tweak their designs to make their users happy and satisfied.

…. But Look Out for their Disadvantage too

The problem with trends is that no one can predict when they will cease to be trendy! Since designing a website is not as simple as designing a shirt or skirt, completely reworking a web design entails much time, energy and money. A fresh trend can become obsolete overnight and that’s the biggest disadvantage. Many people are not happy with certain trends. With regard to a certain design, they may feel that everything looks the same. This is true of flat design. Also, some people feel that certain trends don’t encourage creativity and so inventiveness is discouraged which harms the design process.

What’s Trending Now: Flat design is in vogue right now. It can be described in other words too, like ‘simple’ or ‘clean’ design. This is because the flat design does away with many ‘decorations’ like textures or 3 dimensional effect or gradients – it is, to put it simply, flat and therefore clean and precise. It’s interesting to note that some web technology biggies use this style of designs. Apple (iOS7), Microsoft (Windows 8, Skype and Metro for example) and Google (product design) have all adopted flat design trends.

Smaller Trends: Blurred headers in background have also been trending of late. In this design a large header at the top of the page is blurred so that text can be overlaid on it.

Responsive Web Design: As its name suggests, it responds to changes in the web world and accordingly tweaks its design. It’s not really a trend and has been around for quite some time.

Web Typography: Is also more of a feature or style that may differ from web to web. It is usually used for text – and focuses on font styles, size of text and everything connected with that. But it is a vast field and a designer can create some truly amazing sites with a bit of creativity. Designers can get access to many tools that will provide them top quality fonts to enrich their design’s typography. Some of these are: Fontdeck, Fonts.com, Typekit, Google Fonts and H&FJ cloud.typography.

Summing Up

Web designing is sometimes a personal choice but at times you have to go along with the trend. Many factors come into play when a designer has to make the final decision. Ultimately what the public thinks about it matters the most and then a designer cannot impose his will on them to be popular. But originality and creativity of a high order will always count and be accepted and so designers can choose to ignore trends and chalk out their own, individual paths. If you want to keep up with the latest trends in web design and get your site developed by experienced designers, contact Spinx Inc. , a web design and development company based in Los Angeles. Their skilled designers will meet all your requirements.

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Guidelines to Selecting Better Color Options in Design

17 Aug

We, web designers, are already aware about several important key components and concepts which in most situations should be adhered to to be able to produce an effective web design style. From the execution of negative space all the way to building a visual structure, each of these elements performs a significant role.

Color is no exemption as its function is essential. In web design, color style is significant as it can turn a somewhat average site into an unusual and awe-inspiring artwork. Alas, it can also smash your style and render it unattractive.

While color plays an essential role in website design work it’s a wise decision to not only know the primary color concept but also understand how one can create better designs by using effective color. To assist you in your present and upcoming web design projects, here are some suggestions to consider when selecting the best colors for your web design projects to enhance your web design in the long run.

Know Your Project Requirements

Before starting any projects you need to first consider the situation and all the project details. Web design is like something else you have ever engrossed yourself in. It needs to be spelt out clearly and briefly so that you can prevent or at least reduce prospective issues that could endanger your whole project. Whether you will be working for a customer or for yourself you should always be considering what the concept you are trying to express is. In other words, know your concept. You also need to recognize the definitions of each color. Know them and use them to your benefits to do something innovative.

It may not be obvious from the start but color can help get your message across. If used right it can talk to the individuals just by coupling it up with the right designs.

Obviously if you are uncertain about which direction you should go you can always ask for the viewpoint of others. Most people are willing to provide your review whether or not they are web developers. Also, when knowing your web design project you will want to know and consider that certain conditions offer themselves to certain color shades. Words that provide beneficial associations should be with shining colors. Inversely, conditions that exude or cause powerful emotions should be combined with black or powerful shades.

Make use of Color Apps

If you are confused that what color options that you should make, you can make it simpler by switching to exterior resources. There have been many applications, both online and offline that are devoted to developing personal color blends, discovering the appropriate HTML codes for your preferred color and even some that will produce color blends based off the images you have taken. These applications and tools can be extremely useful mainly if you are pressed by a due date.

Color application, be it on your smartphone or PC, can truly help motivate you. Often times than not you will stumble upon one mixture that you either never believed about nor never believed would work for you. Since each color application has its own set of restrictions and opportunities it’s best that you analyze some of them to see if you can individually benefit from their use.

Legibility and Hierarchy

When you are selecting your shades you want to keep the components that you will work with in mind. Stability and balance are essential regardless of what project you will work on; that being said it should also be mentioned that color impacts in this. The shades you select to join together can either help or restrict the overall legibility of your style. Legibility with regards to style just does not figure out if the audience can study the conditions present but it also decides what the audience can differentiate amongst the visible components.

To assist in this issue it’s best to use distinguish shades. Distinguish shades can be successfully used by using one color as the background and the other for the forefront components. Light and vibrant shades can have an effect on your design. With appropriate use of negative space you can use these kinds of shades plus complimentary shades to make visible structure. It’s such a great idea as not only you are using color to catch the interest of your audience but you are also using color to catch their eye. Effectively you need to choose one that draws interest while providing your details to the leading edge of the style.

Always Experiment

When it comes to color you need to test with diverse modifications of color blends. Not only do you want to try diverse color blends but you also want to try coupling them up in diverse structures and with diverse kinds of results. It’s a good exercise to get into as it helps you develop as a web designer. You don’t want to be a web designer who depends on the same number of techniques as in the long run your work will convert this and could possibly keep prospective customers unimpressed with your profile.

An additional thing to be concerned about is blends that do not perform. You should save these blends in spite of their deficiency of success as it’s fairly possible that they might work with a diverse project completely. You never know the result until you do an experiment and research, that’s why you must always test.

Summing Up

In your pursuit to discover the most perfect shades option you should always ensure that the shades you select should fit both the emotions and visuals of your style. Never be scared to experiment with unusual things. Web design is all about testing so mix and match as much as you want and take it easy with style guidelines. If you are still confused then go to www.spinxwebdesign.com and take professional help for your website design.

Are you Really Creating your Website Content for Smartphone Users?

18 Jun

“Does your website content look the same in a mobile as it does on a desktop???”

Mobile Typography

Recently one of the major challenges that web designers have been facing is related to the typography used in a website that works pretty well even in the mobile environment. It may seem to be an easy thing to deal with but believe me that’s not the case. Before understanding the importance of typography, first let us know what the typography is all about. ‘Typography’ is the art of arranging space between letters, space between words, space between lines, the length of a line, the size of a point and typefaces, in order to enhance the visibility of the language and make it more readable.

Good typography has the potential to make your website cross compatible, visually engaging and legible to read. But on the other hand bad typography can actually force people to divert their attention from your website for the simple reason that they don’t feel like reading anything because of too many complexities involved in the appearance. In order to avoid the bad and go for a good one, you should consider certain factors before actually deciding on the website typography from a mobile user perspective. These factors are responsiveness, spacing, contrast and readability.

Responsiveness

Typography should be responsive enough to different screen sizes so that it gets adjusted as per varied display widths and lengths. Therefore display units such as rems, ems, or pixels should be wisely used to create a responsive grid layout. There are multiple options and templates for a responsive grid available in the market. It is just an individual preference of a designer as to what properties should be kept intact while making a selection, like letting a mobile website have the similar kind of flair and looks as that of a desktop website.

Spacing

Another important factor is the website space distribution. When you are dealing with a website for smaller screens, it is crucial to keep as much space as possible between letters even if it requires more scrolling horizontally or vertically. Add margins to the same so that the user can know where a particular screen text begins or ends. Also around 20% space should be added between lines. Instead of using 16 as the space size between lines of font size 12, go for 14 as the line space between lines of font size 12.

Spacing

Users always prefer scrolling over congestion of words. Hence, keep a good amount of space between characters, words and lines, as this will entice users to read interestingly even if it requires a lot of scrolling. The same logic applies to website elements and components as well such as navigational bars, tabs, menus, etc. Mobile browsing always supports the vertical format rather than a horizontal one as in the case of desktops. Therefore text, images, videos, and others should be stacked accordingly.

Contrast

color contrastContrast is the use of different colors integrated with each other. Adjusting a contrast parameter is really important if you want the users to read content with ease with different color combinations overlapping. For example, a user would not be able to read anything if something is typed with pink on a background which is red. Therefore it is always best to start with black text/white background or white text/black background combination. You can thus experiment with different colors by keeping black and white as the fixed ones throughout.

Readability

Words convey in a stronger than actions and it is rightly said, “The pen is mightier than the sword!” As written in 2006 by Oliver Reichenstein, Information Architect, “95% of the information on the web is a written language.” This statement shows the readability importance. It is highly advisable to work with Sans Serif or Helvetica font which is soothing to the eyes. Select a font size matching the maximum characters present in a line.

Readability60-75 characters are the average length of a line which also includes punctuations and blank spaces. For a mobile version it goes down to around 35-50 characters. Lines should not have over-the-top characters as it becomes difficult to read. If too many characters are present then font size should be kept adequately small. Even lines with a few characters can become cumbersome for a user to read everything. Hence, in this case, large fonts should be used accordingly.

Some Useful Tips/Suggestions

After looking at the vital factors, I have got some useful recommendations for you in order to enhance your mobile typography design:

  • Start with small text and make adjustments to accommodate large screen dimensions.
  • Multiple columns of text should be used in order to accommodate content in an organized manner.
  • Fonts with narrow or wide strokes should not be used. Normal appearing fonts should be used rather than condensed or skinny fonts.
  • Do not be creative with your typefaces. Avoid striking through, curves, scripts, or other such novelties in your text.
  • Keep the content as simple as possible due to the smaller screen size and easy readability.
  • Once completed, the typography should be checked on multiple operating systems and browsers.

“Follow these simple rules and design your website text for mobile viewing…”

Are you looking for a professional web design company that will help you build your online presence and help you to target your mobile users with effective mobile website design? Visit us for best service.

If you have got anything more to add, you can send in your comments on the same.

‘Pinterest’ – Visual Branding through Social Media

3 Apr

Pinterest has become one of the leading social networking platforms like Facebook, Twitter, LinkedIn & others not just for personal but also for business use. Its contribution to social commerce is rising day by day and gradually surpassing other social networking platforms. It has gained popularity among professional users for the following reasons:

  • It helps a business to expand their reach by reaching out to a worldwide target audience.
  • It has now got a very strong presence especially among creative & young users.
  • It has also become a platform to build on the relationships between individuals & professionals. This happens with each comment, like, or re-pin.
  • E-commerce sales can be increased to a large extent using Pinboards in Pinterest.
  • A study reveals that a user arriving through Pinterest to your site is seen more by 72% compared to Facebook.
  • With Pinterest, user links can be obtained to your blog, website, or content. This takes place whenever a user pins the content of your website. This way there will be a link to your website included with every pin.
  • Even while accessing your pins, people get diverted to your profile, blog, or website.
  • Pinterest is visually appealing; products are showcased in the best graphical style.
  • Through this platform businesses can discover or even share videos or images related to their products or services by pinning them.

Getting Started

  • Creating an account in case of Pinterest is the same as other social networking platforms wherein the site requires the user to either get invited by a friend or request for an invitee. Gradually it made registration open due to its increasing popularity. Now a user can register with the site using a Facebook or Twitter account.
  • The next step is to install the Pinterest tools which include pin button, Pinterest images, follow me button and many more.
  • Now it’s time to set up the boards on which you want to pin the images that will actually reflect the values, products & the brand of your company.
  • Bring all the pinners together to pin & share images with one another. Here ‘like as well as’ comment buttons can be used. Conversations should be started & boards should be monitored on a regular basis.
  • Tagging & optimizing the boards should be done in an organized manner so that links to keywords or websites are set properly. Keywords should be the same as those present on the website for appropriate search engine optimization.
  • Pinterest should be used in the best possible way as a marketing tool by running fan engagement activities & contests. Even coupons or decision making power should be given into the hand of the users to keep them engaged.

Pinterest From Marketer’s Perspective

Pinterest

Pinterest is a huge source of referral traffic towards blogs or websites when compared to other social media platforms. It is just behind Facebook in terms of social media fans. The secret behind such a roaring success of Pinterest lies in a simplified model of images & videos which enables to insert back links getting users to divert elsewhere where required. There are three action buttons involved in this — Comment, Like, & Repin. Whenever any of these three activities is performed, the followers of that particular person are notified resulting in more comments, likes, & repins which ultimately leads to a chain effect.

How does Pinterest Function?

Working with Pinterest is similar to cutting photographs from magazines or getting videos from somewhere & pasting them in your collection. With each image or video it should be made sure that a user gets engaged enough so that it adds one more entry in the email list. It should also be made sure that each video or image points to a blog or a website where the traffic needs to be diverted. Inside a Pinterest profile, a link should be made available linking to the same location where visitors can actually exchange the email address.

Tips While Using Pinterest

Images with a maximum width of 554 pixels can be used. Long images or Infographics should be avoided for preventing cumbersome scrolling up & down for repinning it. There is even a facility for Photo Badges which lets the user to put text on the top of the image being taken in order to describe the hidden content. Through Google Analytics, it can be found which pins send traffic to your site & in what number.

Connecting Pinterest to a Website or a Blog

Your website or blog image should be accompanied by a Pin button to enable people to share your content on Pinterest. Once the content becomes popular, users will be able to repin it & the links as well as the images related to your website will be widespread across the site. Also, social networking icons should be present with the Pinterest icon whenever the content gets published.

Many companies offer Social Media Marketing Services to promote your goods/services on different social media sites. Have you taken their help to market your brand on Pinterest? Please share your views via comments.

Image Courtesy: www.searchenginepeople.com/blog/how-pinterest-actually-pins-users-interest-on-pinboards-part-1.html

Mobile Keyword Research Tools & Techniques

2 Apr

When conducting research for mobile keywords it is important to know the words or phrases used by mobile users which desktop users do not use. A few categories like restaurants have the maximum number of searches by users through a mobile device. If the wrong keywords are targeted for this particular category then the mobile users might end up not finding you on the topmost engine pages. Mobile keyword research might seem to be very easy but in reality it is a big challenge as the tools used are different from those used for desktop keyword research. There are various auto-suggest tools as well as emulators available in the market but the main thing is targeting mobile centric users. Even search engines like Google & Bing offer such tools for making internet marketers’ life easy.

Mobile Experts From Spinx Inc. uses different tools for doing research on the keywords. It is important to follow some basics before actually using any tool. These basics or parameters help in defining requirement from the keywords, type of keywords & analysis of keywords. Another thing that should be noted is that these parameters are not just meant for mobile research but even for desktop research. Let’s study each one of them in detail:

Metrics & Goal should be defined

Find out the intention of searching the right keywords with regard to where exactly you want them to be used. Also, decide on the metrics once you choose whether:

  • To conduct research for a responsive website where mobile keywords will be of no use as common keywords will be applicable.
  • To conduct research for an independent mobile site where different unique keywords are needed as compared to a desktop website.
  • To conduct research purely for a standalone mobile site where the focus is to include both the desktop as well as mobile based keywords.

Finding out the Relevant Keywords

  • Once the purpose & characteristics are defined, it’s time for the actual analysis of the keywords. However, what should be kept in mind while using tools is that you need to be aware how users search yours as well as your competitors’ websites. Following tools can be used to accomplish this task:

Google Web Master Tool

  • By typing “Mobile” in the search query report of this tool, a user can see the related keywords to his/her website and also the number of clicks, impressions & rankings of your website.

Google Analytic

  • By going to Audience>>>Mobile>>>Overview in this tool, a user can get related keywords to his/her website which are frequently used with tablet & mobile users.

Google Keyword Tool

  • By selecting Advance Options & Filters>>all mobile devices in this particular tool, a user can get related keywords to his/her website which are frequently used with tablet & mobile users. Even independent options for selecting any one of them is available.

Bing Ads Intelligence

  • It cannot generate the keywords like the tools mentioned above. However, it can do take from the users a list of mobile based keywords that have been so far compiled & execute a customized report for traffic which can be personalized by selecting tablets, non-smartphones & smartphones.

Bing Search Suggest

  • Here, simply typing the research based character or a keyword will give users a list of mobile based keywords in the interface.

Qualifying the Keywords

After loads of keywords are generated, it is important to decide which the useful ones are. Merely based on traffic volume, specific keywords shouldn’t be selected. Keyword short listing is based on a lot of other factors as mentioned below:

  • Platform wise queries should be analyzed when scanning individual keywords.
  • Cloud keyword generator should be used in order to take a glance at the keywords which are used more by mobile than desktop users.
  • When analyzing each keyword, the mobile user’s % should be taken into account from overall mobile & desktop users.

I hope you liked this article. Your comments on it will be appreciated.

Parallax Scrolling Effect: Make Website Surfing Soothing & Communicative

1 Apr

Introduction

Parallax scrolling is an effect in computer graphics wherein the images in the background move slower than the ones in the foreground resulting in a 2D illusion. In this technique there are layers which move at varied speeds on the screen to create a depth. Transition from one section to another takes place through rapid movements. An unexpected visual is created when a series of images gets simulated in succession.

Why Parallax Scrolling is so effective

With the help of parallax scrolling,

  • A 3D appearance is obtained which can be easily controlled, instead of images which are static.
  • Benefits are demonstrated in an interactive way wherein once the scrolling starts, the whole message is transferred without any kind of exit point.
  • A certain dimension can be added to the appearance by introducing different flying elements in different spheres.
  • Animation through parallax effect can be used in a stepwise presentation of different menus and tabs.
  • Keeps visitors engaged in an interactive manner through multimedia already present in the parallax effect.
  • A special functionality can always be added to the website such as a never ending scrolling which will result in the user automatically going back to the top of the page after reaching the bottom.
  • Background could be fun as motion can be introduced in it.

Ways to use Parallax Scrolling

The parallax scrolling effect can be used in several different ways such as:

  • A number of foreground and background layers are used in both vertical and horizontal directions having different scrolling speeds. Of all these layers, some are automatic while others are adjusted in a manner which is based on user interaction.
  • A single image can be formed using various bitmaps or images so as to give a 3D impact to a flat image where only a single part of the image is viewed from different positions.
  • Various different screens or tiles can be made to overlap with each other in a background which is repetitive.
  • Image pixels are set in a composite manner.

Benefits

  • Usability is increased because of the user engagement and the overall interactive beauty. Whenever there is a motion involved in the functionalities of a website, the user gets motivated to stick around the website. This is possible because of a parallax effect.
  • With the maximum amount of visual depth, the user’s visual understanding gets amplified. Usually when users opt for a search, everything happens to be on a 2D plane. With the introduction of good graphics and appropriate utilization of space, the parallax effect can actually animate things with a mix of motion, speed, animation and layers. Add to this is the impact created by good design of graphics. All this when combined may not create a huge impact but the user’s ability to surf the website definitely enhances.
  • Very simple and minimalist design gets enlarged due to the parallax effect. But this is helpful when the content consists of a few words. This is due to the fact that too much content can become a hindrance in the fast paced motion and rapidly changing interface of the website. So a simple design can be magnified to the maximum and made aesthetic but not helpful in case of a heavy content based website.

Summary

In today’s world, it has become very crucial for the user to not only get engaged into a website but also be entertained at the same time. Parallax scrolling comes in the picture in order to achieve this. It enables to present users a site that shows its elements as well as objectives in an interactive way. If you are seeking affordable web design services you can contact SPINX Inc. Visitors can be guided through an intuitive content and given full control to use the motion based website interface according to their own requirements.

Innovative Methods of Designing Single Page Website

31 Mar

In the present scenario, one page website has gained popularity without much doubt. But, still the fact can’t be denied that it is not meant for each and every organization.

Only those organizations whose solutions could be adopted through a single web page can follow this trend. However, it all depends on the way the page is designed. Before taking a firm decision regarding a single page website design, ensure that it is highly suitable for the organization.

When one follows according to single web page, there has to be a large content in terms of volume which is required, because an organization gets one chance to pass the message across. Since you are displaying your image through a single page, you will have limitations regarding graphics and animation. Henceforth, it becomes important to integrate the content with a proper visual appeal so that a user does not lose interest.

Therefore, such websites are either used by people who want to showcase their portfolio or by companies who have a small range of products or services to offer.

If one plans to have a one page website of his own, then consider these factors:

  • Capture the attention of the visitors by putting only relevant information and proper display of all the solutions that are offered. There is no need of any irrelevant information as a user will lose focus from your website.
  • The hierarchy of the visual objects on the website should clearly depict the purpose. The objects should be arranged that a visitor is easily directed as to where to look for the relevant solution. Here, positioning of the objects plays a key role. Besides, the size of the objects should be kept in such a manner that the useful objects should be displayed large as compared to non-useful ones, which can be displayed small.
  • Navigational links should be placed in such a manner so that the user is directed towards an external source from a website with much ease. Keep it as simple as possible with notification facility enabling the user to proceed to the kind of requirement he wants from a particular website.
  • The design should be innovative and bold at the same time in order to avoid a boring appearance. For this, out of the box thinking should be brought into play as an unusual design always attracts the user.
  • Perform various experiments on the coding for obtaining various behavioral and color options, feel and look, error and data messages, placing of the tables, etc.
  • Animation in your site will always give life and movement to the site. Unique transitions and animations will always make your one page site an engaging experience to deal with.

One Page Website Optimization

Use of appropriate content

  • The phrases or keywords related to the website optimization should be inserted.
  • These phrases or key words should be applicable to not only the content of the page but also in the meta and title tag.

Navigation Building

  • Link building or backlinks should be provided.
  • These links could be utilized using three ways:
    • Blogs could be written relating to your industry where you can put links to your website.
    • Submit your website to the other websites.
    • Do social marketing for promoting your backlinks.

Blogging

  • Write blogs on your website linked to your company, industry, or other information.
  • You can write blogs on a separate page which is within the boundaries of your website.

Site Advertising

  • Google Adwords and blog ads should be inserted.
  • Through Google Adwords, right keywords could be targeted, which can ultimately gain more visitors.

Statistical Analysis

  • Using Google Analytics, website statistics could be known which determines the future strategies.
  • SEO efforts could be tracked by knowing the traffic, conversion ratio, growth timeline, and more.

Benefits

  • User experience becomes easier due to the lowest possible navigations.
  • Easier to make people understand the benefits as everything is displayed in just a single page.
  • Navigation within the website or to an external source becomes easy.
  • Since the website contains a single page, it allows users to have more quality content inserted.
  • No need to direct users from one page of the website to another.
  • Display of best content and facilities.
  • Easy to maintain the site.
  • Higher possibilities of top rankings on search engines due to quality content.
  • Organizing the content can be done in an effective manner.
  • Makes a good impact on users.
  • The bandwidth of the site gets reduced to a large extent.
  • Content is minimal.

Summary

One page sites are much easy to maintain. Although the greatest challenge is to accommodate as much relevant content as possible within a single page which also accompanies graphical and animated elements. To get design of single page for your firm, visit http://www.spinxwebdesign.com.

A small amount of content can reduce the site’s optimization chance on the search engines. Besides, more content within a single page could actually make a one page website much difficult to load or cumbersome to handle. But, still if designed properly, a one page website might not just convey the solutions with a purpose in an effective manner but also they are quite beneficial when compared to large complex sites.